Demystifying Display Advertising: From What to Why

Demystifying Display Advertising From What to Why
Demystifying Display Advertising From What to Why

Display advertising is the primary online advertising approach among marketers. It involves selecting a visual format, including images or short clips, to attract potential users and showcase products and services. You can acquire customers, reach the right targeted audience, and leverage many more benefits through display advertising.

The United States spent $63.5 billion on digital display advertisements in 2022. At a pace of 12% each year, the market for display advertising is expanding. (Source)

By understanding this number, we can gauge the popularity of display advertising. Over the years, the adoption of display ads has steadily increased. However, as marketers or business owners, we often find ourselves pondering and seeking answers to our ongoing questions regarding display advertising, such as whether it’s truly worth investing in.

In this blog, we are going to tab into the wholesomeness of display ads to give you a better understanding and enable you to make quick decisions.

Let’s dive!

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What is Display Advertising?

Digitalization within various business verticals is rapidly spreading like wildfire. Hence, old-school approaches, such as door-to-door product and service promotion, have become obsolete due to their resource and budget-intensive nature, as well as their limited geographical reach.

Which method is currently trending?

Businesses are going the extra mile to explore online opportunities. Online advertising is the latest way to promote your products and services, allowing you to reach your target audience and make quicker decisions regarding the evolving market.

From the extensive array of online advertising methods, one term stands out: Display Advertising.

Display ads are an approach to promoting products, services, or brands through visually appealing formats like images, videos, or engaging text. These visuals are displayed on various social media and third-party websites/platforms in different sections of their respective web pages.

The campaign that runs as digital display advertising, especially well-known examples like Facebook and Google Ads, offers a wide range of audiences to reach. It involves the correct usage of content and graphics to redirect potential customers from that page to their service page.

Benefits of Choosing Display Advertising

Emerging from the online world, display ads provide an abundance of opportunities and offer a great deal of capabilities to businesses and marketers. They allow for the display of ads in a variety of visual and text formats and enable businesses to target specific audiences. Display advertising is a comprehensive tool in itself.

In this section, we will focus on the benefits of display ads and its impact. Let’s dive in.

Benefits of Display Advertising

1. Display Ads Help in Strengthening Brand Presence

Display ads are a key approach that benefits businesses by reinforcing their online presence and effectively contributing to brand awareness. Constructing the right display ad strategy, which includes selecting the appropriate platform for showcasing ads, creating engaging content, and choosing the right visual format, leads businesses to reach audiences from multiple sources.

In the realm of digital marketing and sales generation, display ads reign as the kings of these empires. This online form of advertising possesses the capability to connect with diverse and unique customer segments.  

By harnessing the power of display ads, marketers can effectively showcase their products and services to potential customers. As a result, the conversion process becomes smoother compared to other types of advertising

3. With Display Advertising, Enjoy Multiple Ad Formats

Display advertising is not limited to a specific type of platform or format. Indeed, it gives marketers a wide range of options to choose the platforms and ad formats that suit their business niche. 

Including banner images, rich media, video, or interactive content. A sample list of ad formats empowers flexibility amongst the marketer to choose the most suitable one that complements the content and product/service type.

4. Tracking Key Metrics

Digital marketing works according to the outcome numbers. Hence, display advertising helps the marketing team get measures on crucial metrics of advertisement. These measurement elements include click-through rate, bounce rate, user-engagement, etc.

Different Types of Display Advertising

Display advertising comes under the category of multimedia ad formats that primarily convey messages to targeted audiences. Running ad campaigns to drive users to your service page can be achieved by selecting the befitting type of display ad.

Here in this section, we will explore the different types of display advertising that you should know to derive better results.

Types of Display Advertising

1. Banner Ads:

Banner ads are one of the most common and impactful types of digital advertising. This approach allows marketers to occupy a significant portion of the web page, often covering more than half of the screen. They are typically displayed in a rectangular format positioned at the top, bottom, or sides of the web page, aiming to drive maximum traffic.

Banner ads can be considered an effective advertising approach to meet business objectives.

2. Native Ads:

Ads that match the format and content of the source media are known as Native ads. For example, consider Native ads in the form of paid video content on the YouTube app. These ads have the ability to seamlessly blend with the nature of the source platform, whether it’s video or images, and they can adapt to various sizes.

3. Reach Media Ads:

Reach media ads is a digital advertising approach that includes multimedia features such as video, audio, and animation. It also gives priority to traditional media features like images and text. The prime aim is to engage an audience and extend the reach and brand awareness.

4. Pop-up and Pop-under Ads

Online advertising styles known as pop-up and pop-under ads show up on top of or below the active content in separate browser windows or tabs, respectively. Although they can be useful for drawing attention, pop-up advertisements are sometimes seen as bothersome due to their invasive nature, which causes them to appear in front of the user’s open window. Pop-under advertisements, on the other hand, open beneath the already open window, giving users a less distracting experience.

Concluding Lines on Display Advertising

In conclusion, we can state that display advertising offers better reach and engagement with the target audience compared to other advertising methods. It also includes a variety of methods to explore and enhance brand awareness among different groups of people. It’s time to unleash the potential of display advertising.

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